my name is travis weston harper.
I am a graphic designer with extensive experience in print, branding/identity and web design.
I am constantly fascinated and inspired by the trends that I see in my field. This means that I sometimes get way too excited about a well designed menu at a restaurant, or a beer label, or a t-shirt. In this field it is important to imitate and iterate on extraordinary ideas to stay relevant. Fortunately that is exactly what I love to do.
Great design systems must purposefully execute numerous concepts in order to be successful. The product must always be the focus, meaning that UI must readable, usable, clean, efficient and easy. Establishing a hierarchy of information, colors, imagery, and visual space is core to this success.